In 1994, M·A·C first launched VIVA GLAM, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created, VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartfelt rose charged with gold, was introduced in March 2002. In March 2004, VIVA GLAM V was launched in both a Lipstick and Lipglass - to a tremendous response around the world which has continued to this day, thanks to the dynamic efforts and dedication of all the VIVA GLAM V spokespeople. In September 2006, VIVA GLAM VI Lipstick made its debut, a warm terracotta-plum with pearl finish. This is coordinated with VIVA GLAM VI Lipglass, a warm, shimmering, multi-dimensional plum that is imbued with pearl. Created to be worn over its namesake lipstick. In the spirit of all VIVA GLAM, every cent raised goes to the M·A·C AIDS Fund to support the fight against HIV/AIDS. A lavender-lovely Fergie asks us to enter a new kind of dreamscape, to feel the "Yes, we can!" of tomorrow, and to push forward on behalf of every man, woman and child affected by HIV/AIDS. VIVA GLAM VI Lipstick, Lipglass, and Special Edition Lipglass lead the way.

Go to M·A·CAIDSFUND.org to read more.