Time to wham up the glam in Viva Glam! And to celebrate the indestructible idea that all girls (and boys) just wanna have fun! It's a gaga-glamorous look at our abiding passion: the M·A·C AIDS Fund and the Viva Glam program are the heart and soul of M·A·C Cosmetics.

Established in 1994 to support men, women and children living with and affected by HIV/AIDS globally, VIVA GLAM I, II, III, IV, V and VI, were launched as continuous shades and have achieved tremendous success over the years. Spring 2010 sees two new VIVA GLAM shades introduced as limited life for 12 months on counter. Ladies and gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga!

CYNDI LAUPER
Lauded, loved, copied, passionately acclaimed, the idol of all those for whom a quirky idiosyncrasy in makeup, hair, or style may say it all, this uber-talented performer has never been a copycat, always been a muse. A singer/songwriter, Lauper characteristically uses her fame as a performer to help make her message heard. Whether touring the country to assist food banks or helming the True Colors Fund, which lobbies for GLBT equality, Lauper stands for what she believes in and, when it comes to HIV/AIDS, that's safe sex. With the launch of VIVA GLAM Cyndi, she looks forward to helping support women who have contracted HIV/AIDS through rape.

LADY GAGA
A true superstar, Lady's Gaga's shock-art approach to performance turns our heads and makes us all go gaga. An enfant terrible who grew up singing Cyndi Lauper songs, performing was in her DNA. By her teens, she was singing self-penned electro pop in New York's Lower East Side. Today, aided by hit records, headpieces and countless accolades, her worldwide breakthrough has brought her well-deserved notoriety, but also the ability to cock our ears. A legend in her own time whose shock value now comes with a couture tag, she jokes about "changing the world one sequin at a time." With the launch of VIVA GLAM Gaga, that could be one shade at a time. Her take on HIV/AIDS prevention: Be selective about those you love.

Every cent of the selling price of VIVA GLAM Lipstick and Lipglass is donated to the M·A·C AIDS Fund to support men, women, and children living with HIV and AIDS.


Go to M·A·CAIDSFUND.org to read more.